IT IS NOT JUST JEWELRY — IT'S HOW YOU CHOOSE TO FEEL
Founder of amadea shine
Hello! I'm Gaukhar Janassova
I created this brand with one simple idea: to make women feel something, not just wear jewellery.
AMADEA MEANS "LOVED BY GOD"
And that is exactly how every woman deserves to feel.
Our story
Amadea Shine was born from a lifelong love of jewelry and color.
While traveling through Europe, I often spent hours exploring flea markets, searching for unique pieces with character and vibrant stones. These little discoveries always brought a special joy — the feeling of finding something beautiful and unexpected.
Yet in many traditional jewelry boutiques, the most colorful and interesting pieces were often extremely expensive, making them feel like a big investment rather than something to enjoy freely.
That's when I began to imagine something different.
What if beautiful, colorful jewelry could also be accessible?
Amadea Shine was created to offer pieces that are unique, vibrant, and full of life — allowing women to enjoy jewelry that celebrates color, individuality, and everyday beauty.
For me, colorful jewelry is a way to celebrate life. To bring the colors of nature into what you wear, elevate every outfit, and remind every woman that she deserves to feel radiant and special.